Graphics standards

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These are the current styles and standards for Artisan's Asylum. These are not strict guidelines, but we have been able to build a consistent image using these formats. More documents and source files are located on shared server: smb://asylumpublic/share/public/Communications and Marketing. If you have any questions about these standards or need help, contact the Communications at communications@artisansasylum.com

Contents

Logos

Print Logos

TIFF: 300 dpi regular is here.

TIFF: 300 dpi transparent bg with black outline stroke is here.

TIFF: 300 dpi transparent bg with black outline stroke and no upper splash is here.

Web Logos

PNG: Standard with transparent bg is here.

PNG: Square with white background is here.


Vector Logos

SVG: Standard Vector is here.

SVG: 1-Color Simplified Vector With Knockout Text Regular is here.

SVG: 1-Color Simplified Vector With Knockout Text No Splashes is here.

Colors

Colors that we use on the web and in our promotional and instructional material.


Adobe Swatch Files

Adobe Swatch File for PRINT (Pantone Coated Spot values):

Adobe Swatch Exchange (.ase) | Adobe Color File (.aco)

Adobe Swatch File for DIGITAL (RGB values): Adobe Swatch Exchange (.ase) | Adobe Color File (.aco)

Adobe Swatch File for WEB (Hexadecimal values): Adobe Swatch Exchange (.ase) | Adobe Color File (.aco)

Colors Table

Name HEX RGB CMYK Pantone
Asylum Red #ED1C24 R: 240  G: 7    B: 2     C: 0    M: 97   Y: 99   K: 6    PMS 1795
Asylum Red Alt.    #D20602 R: 201  G: 6    B: 2     C: 0    M: 97   Y: 99   K: 17   PMS 485
Dark Grey #333332 R: 51   G: 51   B: 50    C: 0    M: 0    Y: 2    K: 80    Black 7
Medium Grey #626361 R: 98   G: 99   B: 97    C: 1    M: 0    Y: 2    K: 62    Cool Grey 9  
Light Grey #A6A7AB R: 166  G: 167  B: 171  C: 39   M: 30   Y: 32   K: 0     PMS 422
Accent - Make #CE7328 R: 206  G: 115  B: 40  C: 16   M: 63   Y: 99   K: 4     PMS 165
Accent - Learn #0E75B5 R: 14   G: 117  B: 181  C: 85   M: 48   Y: 0    K: 0     PMS 285

Adding #FFC444

Fonts

Zip file containing the TTF fonts can be downloaded here.

All fonts are royalty free and can be found on Google Fonts.

File:AsylumFonts2014.jpg

Note: the above graphic is a jpeg to ensure that the font styles remain intact.


Header Graphics

Artisan's Headers for signs/presentations/etc:

Wide image with black gradient on the bottom (vector mask, gradient anchor point about 80% of the way down the image):

Photoshop PSD is here.

Layered TIFF is here.


Font Styles:

Font: Droid Serif Italic, Horizontal Width 95%, White

Outer Stroke: Black, 1px

Inner Shadow: Black (multiplied), 28% opacity, 120 degrees, 1px distance, 0% choke, 2px size

Outer Glow: Black (multiplied), 75% opacity, 2% spread, 4px size

Drop Shadow: Black (multiplied), 86% opacity, 3px distance, 0% spread, 1px size

File:AsylumPowerpointHeaderExample.jpg


Example Files

Note: More documents and source files are located on shared server: smb://asylumpublic/share/public/Communications and Marketing

Powerpoint/Presentation

Templates are here: PPT | PDF

Halfpage Promo Handout

Templates are here: InDesign CS6 Package | PDF

Outdoor Sandwich Board Sign

Templates are here: InDesign CS6 Package | PDF

Artisan's Standard Postcard Front

Templates are here: InDesign CS6 Package | PDF

Artisan's Flyer With Illustrations

Templates are here: InDesign CS6 Package | PDF

Press Release Letterhead Example

Templates are here: InDesign CS6 Package | PDF

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