From Artisan's Asylum
These are the current styles and standards for Artisan's Asylum. These are not strict guidelines, but we have been able to build a consistent image using these formats. More documents and source files are located on shared server: smb://asylumpublic/share/public/Communications and Marketing. If you have any questions about these standards or need help, contact the Communications at email@example.com
TIFF: 300 dpi regular is here.
TIFF: 300 dpi transparent bg with black outline stroke is here.
TIFF: 300 dpi transparent bg with black outline stroke and no upper splash is here.
PNG: Standard with transparent bg is here.
PNG: Square with white background is here.
SVG: Standard Vector is here.
SVG: 1-Color Simplified Vector With Knockout Text Regular is here.
SVG: 1-Color Simplified Vector With Knockout Text No Splashes is here.
Colors that we use on the web and in our promotional and instructional material.
Adobe Swatch Files
Adobe Swatch File for PRINT (Pantone Coated Spot values):
|Asylum Red||#ED1C24||R: 240 G: 7 B: 2||C: 0 M: 97 Y: 99 K: 6||PMS 1795|
|Asylum Red Alt.||#D20602||R: 201 G: 6 B: 2||C: 0 M: 97 Y: 99 K: 17||PMS 485|
|Dark Grey||#333332||R: 51 G: 51 B: 50||C: 0 M: 0 Y: 2 K: 80||Black 7|
|Medium Grey||#626361||R: 98 G: 99 B: 97||C: 1 M: 0 Y: 2 K: 62||Cool Grey 9|
|Light Grey||#A6A7AB||R: 166 G: 167 B: 171||C: 39 M: 30 Y: 32 K: 0||PMS 422|
|Accent - Make||#CE7328||R: 206 G: 115 B: 40||C: 16 M: 63 Y: 99 K: 4||PMS 165|
|Accent - Learn||#0E75B5||R: 14 G: 117 B: 181||C: 85 M: 48 Y: 0 K: 0||PMS 285|
Zip file containing the TTF fonts can be downloaded here.
All fonts are royalty free and can be found on Google Fonts.
Note: the above graphic is a jpeg to ensure that the font styles remain intact.
Artisan's Headers for signs/presentations/etc:
Wide image with black gradient on the bottom (vector mask, gradient anchor point about 80% of the way down the image):
Photoshop PSD is here.
Layered TIFF is here.
Font: Droid Serif Italic, Horizontal Width 95%, White
Outer Stroke: Black, 1px
Inner Shadow: Black (multiplied), 28% opacity, 120 degrees, 1px distance, 0% choke, 2px size
Outer Glow: Black (multiplied), 75% opacity, 2% spread, 4px size
Drop Shadow: Black (multiplied), 86% opacity, 3px distance, 0% spread, 1px size
Note: More documents and source files are located on shared server: smb://asylumpublic/share/public/Communications and Marketing